Privacy Policy

Who we are

InnerMap is a digital wellbeing app run by Sinead Reed Forrester, trading as InnerMap in the UK. We are the data controller for the small amount of personal information described in this policy.

You can contact us about privacy at iminnermap@gmail.com

What stays on your phone

Everything you write or record in InnerMap stays on your device. We cannot see it, and it is never sent to us.

This includes:

  • Journal entries and reflections

  • Mood check-ins and notes

  • Gratitude entries

  • Your progress, streaks and daily practice history

If you choose to share or export something from the app, you decide what is shared and who with. If you delete the app, this information is deleted from your phone. Depending on your phone settings, it may be included in your own device backup (for example iCloud), which is managed by Apple, not by us.

What we do collect

We only collect a small amount of information, and only when you give it to us.

What

When

Why

Your name and email address

You join our waitlist or newsletter on innermap.uk

To tell you about launch dates, The Inner Reset and updates

Your messages

You contact us for support

To reply and help you

Basic website data (such as pages visited and device type)

You visit innermap.uk

To keep the website working and understand how it is used

Anonymous app usage or crash data [delete if not used]

You use the app, if you agree on your device

To fix problems and improve the app

Subscriptions and payments are handled entirely by Apple through the App Store. We never see or store your card details. Apple tells us only that a subscription is active, not who you are.

Why we use it

Under UK data protection law, we need a lawful reason for using your information:

  • Consent: waitlist and newsletter emails. You can unsubscribe at any time using the link in every email.

  • Legitimate interests: replying to support messages, keeping the website secure and understanding how it is used.

We never sell your information, use it for advertising profiles, or use it to make automated decisions about you.

Sharing, storage and how long we keep it

We only share your information with trusted services that help us run InnerMap:

  • Apple, for app downloads and subscriptions

  • Squarespace, which hosts our website

  • [Email tool], which sends our waitlist and newsletter emails

Some of these services may store data outside the UK. Where they do, they use legal safeguards approved under UK law.

We keep waitlist emails until you unsubscribe or ask us to delete them, and support messages for up to [12 months] after the conversation ends.

Your rights

You have the right to ask for a copy of the information we hold about you, to correct it, to have it deleted, or to object to how we use it. Email [email address] and we will reply within one month.

If you are unhappy with how we handle your information, you can complain to the ICO at ico.org.uk or on 0303 123 1113.

Age

The InnerMap app and waitlist are designed for people aged 18 and over. We do not knowingly collect personal information from anyone under 18 through the app or website. If you believe a young person has signed up, contact us and we will delete their details.

InnerMap also runs courses and programmes for young people, usually delivered with schools, colleges or other organisations. These are not part of the app. Any information collected for them is covered by a separate privacy notice, shared with young people, parents or carers and the organisation before the programme starts.

Your safety

InnerMap supports everyday wellbeing. It is not a therapy, medical or crisis service. If you are struggling or feel unsafe, please contact your GP, call NHS 111, call Samaritans free on 116 123, or text SHOUT to 85258. In an emergency, call 999.

Changes to this policy

If we change this policy, we will update the date at the top and let you know in the app or by email if the change is significant.